Oke doke - we got to the bottom of this. Ben (our product manager) and Shane (developer) figured it out. Here is the story:
Every time someone would click on a webervations link or search on a site that David had setup to track referrals (sites like BBonline, BedandBreakfast.com, BNBFinder to name a few), three things would happen. First - it would save the IP of the person searching, second it would save the referral string (i.e. BBonline), third it would save the property webervations ID.
If the same IP address showed up again doing a search directly on the property site, the system would look and see if there was a referring site string stored (i.e. BBonline) matching the property ID stored that the IP was searching on. If there was a 3 way match, then the referring site stored would be credited with the booking. The IP address was never deleted - so if you came back a year later directly to the site, or I guess 10 years later, it would still credit the original site. This partially makes sense - in most referral scenarios, there is a period of time where the site who made the referral is recognized. For instance - in our deal with Kayak, if someone finds a B&B on Kayak, Kayak gets credit for 30 days. Same as all the sites through Commission Junction or most affiliate programs).
IF someone first went to BBonline, clicked onto a Webervations link, then went to BBcom and clicked on a Webervations link, the original referring site would be replaced with the last referring site. (which makes sense - that is how most trackers do it)
So - our plan is to put in a timestamp on this, and when we find the 3 way match, we would check to make sure the last search was within 30 days, or we would not attached any referring source. Does this make sense?.
JBanczak said:
So - our plan is to put in a timestamp on this, and when we find the 3 way match, we would check to make sure the last search was within 30 days, or we would not attached any referring source. Does this make sense?
I am truly impressed with the quickness that you guys are taking on these issues. I wish that all innkeepers would look at this forum and read how our issues are being addressed.
Just one more clarification please - Just to be clear for all that read this, if someone looked at bbonline in less than 30 days before booking directly through my website, it will show bbonline as the referring source, not my website - is that correct?
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Copperhead said:
JBanczak said:
So - our plan is to put in a timestamp on this, and when we find the 3 way match, we would check to make sure the last search was within 30 days, or we would not attached any referring source. Does this make sense?
I am truly impressed with the quickness that you guys are taking on these issues. I wish that all innkeepers would look at this forum and read how our issues are being addressed.
Just one more clarification please - Just to be clear for all that read this, if someone looked at bbonline in less than 30 days before booking directly through my website, it will show bbonline as the referring source, not my website - is that correct?
Yes - if they looked at BBonline, clicked on a link from BBonline directly to a Webervations page, we would remember that for 30 days.
If they went from BBonline to your website, then from your website to a Webervations page - then it would show up as your website.
If they looked at BBonline, clicked on a Webervations link to your Weber page, then a few days later looked on BB.com, clicked on a Weber link to your Weber page - then it would remember BB.com for 30 days - not BBonline. Make sense?
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I guess my question was not clear...let me try one more time - pardon my consist questions -
Mary was researching for a possible trip this summer - she found bbonline and did some looking around including looking at ABC B&B and did click on the webervations link to check out prices and availability but she did NOT book, she was 'shopping'. Later that month (within 30 days), during a google search she finds XYZ B&B's website and goes to their webervations link and books... What will webervations show as the referring source? Note: Mary did not click on the webervations link for XYZ during her search on bbonline, only when she looked at their own website.
The reason for this question is I am wanting to know IF this tracking is always going to look for a directory source first and use it or is it going to use THE source that actually captured the reservation.
The other issue that you have not addressed (unless I missed it) was what about those B&B's that are NOT listed on the directory last searched, will the source still show the last directory they visited 30 days or less ago?
And one final issue (well as of now
) which I think I stated before, I do not like the use of the directory (referring source) in the subject field of the reservation. I believe that is confussing to the guest if the person did book (no matter how they got there) directly through the B&B's site. What should be there (since it can be programed to include more than Webervations...) is the B&B's name. That is what the guest will recognize.
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Copperhead said:
And one final issue (well as of now
) which I think I stated before, I do not like the use of the directory (referring source) in the subject field of the reservation. I believe that is confussing to the guest if the person did book (no matter how they got there) directly through the B&B's site. What should be there (since it can be programed to include more than Webervations...) is the B&B's name. That is what the guest will recognize.
I'm going to skip all of the other questions and focus on this one...does the guest get an immediate reply from Webervations that they have made a booking request? Does THAT email have what you are questioning or is it only the email that comes to YOU saying you have a rez request that shows the name of the directory in the subject field?
As far as I would be concerned, NONE of the emails should state anything in the subject line about WHAT directory 'sent' the guest. The email either you or the guest receives should say what you think...the name of the B&B or, in the case of the email to the B&B, all that needs be said is 'Reservation request pending' or some such. If the guest gets an immediate response email, THAT subject line could read: XYZ B&B Reservation Request.
If the referral is captured, it will show in the booking. It doesn't need to show in the email and confuse you or the guest.
Obviously, if you are receiving reservations from multiple sources (NOT all Webervations, but other sources as well) then you would want to know where the email came from. I think most directories have that in the subject line: Inquiry from (directory name here). But that's an inquiry, not a reservation, altho sometimes guests don't realize that.
If the referrals that are being captured are misleading, that's another issue, as you've stated.
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