Morticia
Well-known member
- Joined
- May 22, 2008
- Messages
- 17,771
- Reaction score
- 685
Did you post management responses to the reviews you didn't like? You can do that if you cannot prove that the reviews are not about your place or are completely erroneous. If you haven't posted those responses, you can do it now. If you think that is just validating TA, well, you're the one stuck with the bad reviews, right? They're not going away, so you may as well make the best of it and put in your 2 cents about what went wrong and how you either changed to make sure it doesn't happen again or how the guest just didn't get it.
I did that with the review I had that was horrendous, the review that knocked me out of second place for my town and it will take 20 5* reviews before I have a chance of regaining that slot. I can't make the review go away but I can let anyone who reads it know that the guest was fully informed before arrival (and many times at that) what the policies are. (How she felt about us personally I cannot change and I didn't discuss in my response.)
If you can't fight 'em, then you have to learn how to game the system.
How long has your place been getting TA reviews? Just a couple of months? That's hard if your first reviews were not good.
See, I think you have to look at your own response, "You can ignore them but they won't go away," and change it to, "You can rant and rave about them all you want, but they're not going away." So learn to play the game.
Seriously, even if TA fell apart tomorrow, you know there are 5 other sites just clamoring for the spot TA holds in the review world. Bedandbreakfast. com would LOVE to have that slot. Look how hard they push to get you to get your guests to post reviews in their site. (Inns with reviews get more bookings!!! Inns with reviews get more click thrus!!!! Here are postcards you can give your guests so they review you online!!!! Heck, they've even suggested on here that we hand the guest the postcard and practically beg them to fill them out OR set up a computer in the lobby so guests can do the review right there. And you know they're doing it for the same reason...more revenue and keywords and better placement.)
Google allows reviews online. Yahoo Travel has a review section. I think almost all of the B&B directories have a review section, if you list on any directories. Everybody and their uncle has a review section on their travel website or blog. Heck, guests have their own blogs on which they post reviews-I've found my inn in some odd places with reviews posted.
Altho a lot of us have issues with TA, we're working in the system to make it work for us. It's not going away, social media is not going away, online reviews are here to stay. Make them work FOR you instead of against you. If you haven't replied back to the bad reviews, formulate a management response and post it. Show the incoming guests that you CARE about what people have said. THAT says more than the bad review does.
Like I said, game the system. Bury those bad reviews.
I did that with the review I had that was horrendous, the review that knocked me out of second place for my town and it will take 20 5* reviews before I have a chance of regaining that slot. I can't make the review go away but I can let anyone who reads it know that the guest was fully informed before arrival (and many times at that) what the policies are. (How she felt about us personally I cannot change and I didn't discuss in my response.)
If you can't fight 'em, then you have to learn how to game the system.
How long has your place been getting TA reviews? Just a couple of months? That's hard if your first reviews were not good.
See, I think you have to look at your own response, "You can ignore them but they won't go away," and change it to, "You can rant and rave about them all you want, but they're not going away." So learn to play the game.
Seriously, even if TA fell apart tomorrow, you know there are 5 other sites just clamoring for the spot TA holds in the review world. Bedandbreakfast. com would LOVE to have that slot. Look how hard they push to get you to get your guests to post reviews in their site. (Inns with reviews get more bookings!!! Inns with reviews get more click thrus!!!! Here are postcards you can give your guests so they review you online!!!! Heck, they've even suggested on here that we hand the guest the postcard and practically beg them to fill them out OR set up a computer in the lobby so guests can do the review right there. And you know they're doing it for the same reason...more revenue and keywords and better placement.)
Google allows reviews online. Yahoo Travel has a review section. I think almost all of the B&B directories have a review section, if you list on any directories. Everybody and their uncle has a review section on their travel website or blog. Heck, guests have their own blogs on which they post reviews-I've found my inn in some odd places with reviews posted.
Altho a lot of us have issues with TA, we're working in the system to make it work for us. It's not going away, social media is not going away, online reviews are here to stay. Make them work FOR you instead of against you. If you haven't replied back to the bad reviews, formulate a management response and post it. Show the incoming guests that you CARE about what people have said. THAT says more than the bad review does.
Like I said, game the system. Bury those bad reviews.