So what's an onomatopoeia again? ;^)
Gang,
It's not that we expect a pat on the back. We just have a hard time understanding why we sometimes catch so much heat from a limited number of innkeepers (like on this group) when to the best of our knowledge we are doing so much that we don't see anyone else doing. I truly am not saying that to get an attaboy.
But we don't see anyone else invest the time or money like we do, openly participate with innkeepers on the forums like we do (positive or negative), openly explain everything we are doing like we do, invest in a first-class
gift card program, partner with leading Online Travel Agencies, retain a PR person to consitently put out press releases, hire business development folks to grow distribution (visibility for members), invest in getting their PMS "Microsoft Certified", partner with Quickbooks, etc. etc.
So I don't really know how to say it, and you guys don't even need to reply (I mean feel free but I am not asking you to), but we are occasionally a little bewildered in that it does seem that innkeepers could care less and that sometimes they even are upset by it... I am sorry if we occasionally get a little defensive - we are just protecting our baby. Not trying to offend anyone. After spening the last 14 years of my life criss-crossing the country and doing everything we could to educate innkeepers on internet marketing, it's just weird to have people upset with you when you feel you have given so much and when you have explained what it seems are very real, logical, and factual reasons why we do this or that. Sometimes I'll reflect on how far our industry has come and how 12 years ago I was telling innkeepers that the Internet is how they were going to get guests in the future and they were sayig they didn't want computer geeks staying at their B&B. Ten years ago I was telling innkeepers to quit using BeandBreakfast.com or BBOnline as their home page and to get your own domain name. Nine years ago it was online reservations. Two years ago online reviews. So to think we spend time and money traveling all across the country educating innkeepers (well, at least sharing thoughts and ideas with those that will listen) and then fols are upset with us - is just weird. We have over 7,000 members and over a 90% renewal rate which would seem to indicate that we are doing something right. Then we get on here and it seems to be a bashing party that is 90% emotional and 10% fact and 99% negative. Is it the message? The group? The lunar cycle?
I can live with it and I guess that is life/the way it is. But I guess a key thing for me is that while I obviously am in
business to make money, I am in the
industry because I am and have always been passionate about it. I could have run a "business" in any industry. But I am not here to steal from innkeepers and I would hope that after 14 years of running this business my actions have demonstrated that. I guess it would be naive of me to think that my actions would have demonstrated that to "all" innkeepers because you can never please everyone (and maybe that's it - maybe the reason we have 7,000 members and a 90+% renewal rate but you guys on this forum tend to be more upset/negative is because we are important to you guys and since it seems most of you are smaller properties, maybe you feel the effects more than the average and larger size properties in the industry when we have to raise our rates...?). Just a thought... Anyway, I realize there is a difference between talking the talk and walking the walk. When the day is over, I can sleep at night because i know that even if I have some angry innkeepers, we did what we truly felt was best for our members and our business. If we waited for or expected 100% buy in for everything we launched, not a single product (including the website) would have ever launched because every time we get ready to launch something (the site, online res, ratings, etc.) we hear from a handful of innkeepers that disagree with whatever it is we are doing. I am sure we have been wrong occasionally - If we hadn't I'd say we are not trying enough to move the business forward. My philosophy is that If you are not moving forward, you are moving backwards. So what do we do? We try and learn all of the facts we can (through innkeepers, industry peers, outside industry statistics and our general knowledge and understanding of the internet travel industry - like the conference I am at as I type this post) - then we make a logical, educated and informed business decision.
Ideally you have a business model whereby everyone's interests are aligned. For example, our online res program with Expedia - we only make money when innkeepers make money. Our
gift card program - we invest in all of the development and ongoing costs and innkeepers only pay us when they get a reservation from the program. Our membership - based on innkeeper input we invest in the technology to move the billing to monthly to help with innkeeper's cash flow and offer a 90 day 100% money-back gaurantee...
Having said that, I do care what all of you guys think. We are not heartless. That's why I am as open as I am and why I (and my team) spends time on the boards. But caring and wanting to know what you think about something and actually being able to implement all or some of your feedback - is a different thing We listen. We may not always react the way you would like based on what we hear, but we do listen. Then we make a business decison based on all of the factors.
Sorry for the long post but in conclusion, to go back to this whole crazy plagerism issue... the meat for me here is that here is a case whereby we did work to create some original editorial content to drive exposure for our site and our member properties in the release (which because it is exposure for "B&B's" indirectly helps the industry). And some of you here on this board feel that as long as the B&Bs themselves get the exposure, who cares, let another site take the content and link to their own listings for the property. So then let's play this out... so then this other site that has taken our copy and replaced the links to their own member listings gets additional traffic (that they send on to you from THEIR directory) and while you benefit, you have absolutely no idea that that traffic came from OUR invesment/effort to drive you business and you give the other directory credit. Does that really sound right/fair to any of you? We obviously would like for the traffic to you to come through us since we did all of the work and are trying to promote our members through us. Just another example of how we are different and not just another directory, but it seems you guys could care less. The reason you should care is because if this was always the way it was, we would stop doing it. Why would we spend the money on something that drives business to oour members through channels where we get no benefit? if we did that you guys would say "stop doing that and cut my membership fee"... So....... we try to explain and show you guys what we do that is different so you see that this stuff does not just randomly appear out of nowhere, and we are bad guys because of it...?
That is the part I really don't understand and what got me to sit down and try and share some thoughts with you guys.
Regards,
Eric.
Eric Goldreyer said:
So what's an onomatopoeia again? ;^)
A word that sounds like a sound (buzzz, bang, achoo).
http://en.wikipedia.org/wiki/Onomatopoeia
Why do you ask?
Eric said:
It's not that we expect a pat on the back. We just have a hard time understanding why we sometimes catch so much heat from a limited number of innkeepers (like on this group) when to the best of our knowledge we are doing so much that we don't see anyone else doing.
And we're trying to help you to understand our point of view (or views, as there are actually several floating around here).
Of course you're doing more than anyone else... you're bigger than everyone else and have more funds to do it with. Whether or not all that even needs done is a whole 'nother can of worms!
Eric said:
I truly am not saying that to get an attaboy. But we don't see anyone else invest the time or money like we do
No one else has either the time or the money.
Eric said:
, openly participate with innkeepers on the forums like we do (positive or negative), openly explain everything we are doing like we do, invest in a first-class
gift card program, partner with leading Online Travel Agencies, retain a PR person to consitently put out press releases, hire business development folkks to grow thier distribution (visibility for members), invest in getting their PMS Microsoft certified, partner with Quickbooks, etc. etc.
You do realize that you've told us you do all this before. In fact, several times before. It's the repetition that gets you the accusations of looking for pats on the back. We know you do all that! You've told us! We get it! You do lots and lots of stuff which costs lots and lots of money.
Eric said:
So I don't really know how to say it, and you guys don't even need to reply (I mean feel free but I am not asking you to), but we are occasionally a little bewildered in that it does seem that innkeepers could care less and that sometimes they even are upset by it... So maybe we get a little defensive sometimes - we are just protecting our baby. I am sorry if that offends anyone.
Of course it's your baby. Naturally you are defensive of it. I neither begrudge you your baby nor feel you should stop what you are doing. In fact, I admire a person who finds an industry they love and who is passionate about their work. I think that's great!
But don't ask
me to be passionate about
your baby. It's not a reasonable expectation for anyone. I'm passionate about baking and entering in the County Fair. I'm sure you couldn't care less about the intricacies of creating baked goods from scratch or the time, money, and organization required to do what I do. Why should you? It's
my baby, not yours! And if I try to tell a guest... sorry, your room's not clean and your breakfast is late because I'm doing my Fair thing it's not going to fly. Why should they care? They are paying money to have a clean room and a fabulous breakfast.
This is a very key point that I'm not sure you're hearing... we, the innkeepers, are where your money comes from and we, the innkeepers, are who you should be most concerned about. In my Fair baking analogy I can tell my guests that my baking for the Fair garners me blue ribbons, increases the public's awareness of my existence, and enhances their experience when they stay with me. But if I'm too busy to provide the basics of what they need (clean room, good breakfast) then I have not served my customers and they will (rightly) go elsewhere. If I say to them, "I need to charge you more because I have all these other expenses," they won't care. They, in their turn, are living in their own self-centered world (which I don't begrudge them, either). They are only going to care about their own cost versus experience.
You say, "we are serving the industry, driving customers to the industry, promoting the industry." But, to some extent, that's a self-assigned role. A noble one, sure. A big one, definitely. A needed one, maybe. But here I am, the little guy... I only have four rooms (which is the most rooms of any B&B in my town) and only need to spend enough money to keep four rooms full, not 7-12 rooms full. And, naturally, I am also self-centered, primarily concerned with my own bottom line. Your noble pursuit is interesting, but not compelling to me, just as my Fair baking is interesting to my guests, but only in passing.
To me, as a small B&B, and self-assigned representative of all the itty bitty, dinky B&B's in the world (of which their are thousands and thousands), it seems that if you truly wanted to serve the industry you would not only be concerned with the grand (and noble) task of driving customers to and promoting awareness of our industry, but also with making it easier for small B&B's to compete on the same level as the big boys. Oh, you'll say, you've "spent the last 14 years criss-crossing the country to educate innkeepers on internet marketing, websites, and online reservations." If you really wanted to serve us, then instead of 7,000 listings you'd have 14,000. You'd find a way that every single bed and breakfast in the nation, no matter how tiny, would list with you. That it would be as natural as listing with Google. That as soon as a new B&B opened they'd get on Google and go list with you.
But it's not that way. Here I am, open a year now, and I still haven't decided whether or not to list with you. If I could be sufficiently full from Google I wouldn't subscribe to
any directory! Naturally the number one thing I look at is cost. If I spend $349 dollars a year, that is a significant portion of my marketing funds. Oh, it's only three room nights, you'll say. No, because three room nights costs me other overhead costs as well. It's probably more like 6-8 room nights just to break even on the expense... and with only four rooms, that's a signifcant cost.
But you know, as logical as I am (and I'm sure I drive you nuts with it), I am human, too. Because it's not just ROI involved here. Here comes the part you won't like to hear: your actions have smacked of a money grab. To increase the percentage on your GC's commission with so little notice... you've broken your own Terms and Conditions. This is a
BIG deal. You had an agreement with your innkeepers: we take your GC's, you'll take your commission, and you'll give us at least 7 days notice if things change. That's a contract, an agreement, and to break such an agreement not only has legal consequences, but it's lousy for your image as well. Why should I do business with a company who breaks a promise?
This is what has everyone up in arms against you. This is why your renewal rate may drop. And even if it doesn't, your relationship with your innkeepers may become more adversarial. In my case, I may end up listing with you simply because it makes business sense to do so, but no one likes being forced to do business with someone out of necessity, and at some point scruples outweigh profit and we all say we'll make do without doing business with the company who's rates are so high, and who's promises we can't trust.
Now... to address some of your other comments:
Eric said:
After spening the last 14 years of my life criss-crossing the country and doing everything to educate innkeepers on internet marketing, it's just weird to have people upset with you when you have explained what it seems are very real, logical, and factual reasons why we do this or that. Sometimes I reflect on how 12 years ago I was telling innkeepers that the Internet is how they were going to get guests in the future. Ten years ago I was telling innkeepers to quit using BeandBreakfast.com or BBOnline as their home page and to get your own domain name. Nine years ago it was online reservations. Two years ago online reviews. And to think we spend time and money traveling all across the country educating innkeepers (well, at least share thoughts and ideas with those that will listen) and then get treated like this - its just weird.
1) Most B&B's are owned by innkeepers who have only been in business fewer than 7 years. I only know of a handful in business more than 12 years.
You may have this history, but you need to remember that your customers (we innkeepers) collectively have been in business significantly fewer than 14 years.
2) When you crisscrossed the country, where did you go? To PAII conventions? In what manner did you educate the itty bitty B&B's (you know, the ones who can't afford PAII?)? If you didn't, why not? Aren't we worth your effort, too?
Eric said:
We have over 7,000 members and over a 90% renewal rate which would seem to indicate that we are doing something right.
Why don't you have 14,000 members? Of the 5-6 B&B's in my area, only one is listed with you... you have the potential for so many more! As for doing something right... as I discussed above, I may eventually conclude that I have no choice but to list with you, in spite of what I perceive an unnecessarily high cost. So, that's "doing something right," right? But do you really want resentful clients?
Eric said:
Then we get on here and it seems to be a bashing party that is 90% emotional and 10% fact and 99% negative. is it the message? The group? The lunar cycle?
It's the short notice on the raise of the commission on GC's, which we already weren't thrilled about.
Eric said:
I can live with it and I guess that is life/the way it is. But I guess a key thing for me is that while I obviously am in business to make money, I am in the industry because I am and have always been passionate about it. I could have run a "business" in any industry. But I am not here to steal from innkeepers and I would hope that after 14 years of running this business my actions have demonstrated that. I guess it would be naive of me to think that my actions would have demonstrated that to "all" innkeepers because you can never please everyone
OK, now who's getting emotional?
Eric said:
(and maybe that's it - maybe the reason we have 7,000 members and a 90+% renewal rate but you guys on this forum tend ot be more upset/negative is because we are important to you guys and since it seems most of you are smaller properties, maybe you feel the effects more than the average and larger size properties in the industry when we have to raise our rates...?). Just a thought...
Um, how is average defined? To me, the average B&B is about where I am... 4 to 6 rooms. But it sounds like you are defining me as a smaller property. Gosh, do B&B's with 1-3 rooms even rate in your scale?
And, um, didn't you already tell us about the 7000 and the 90%? In this same post? And you're not looking for pats on the back?
But, yeah, us smaller properties really do feel the effects more. And the truly small just don't even bother trying to be included anymore.
Eric said:
Anyway, I realize there is a difference between talking the talk and walking the walk. When the day is over, I can sleep at night because i know that even if I have some angry innkeepers, we did what we truly felt was best for our members and our business.
Well, that's a relief.
Eric said:
If we waited for or expected 100% buy in for everything we launched, not a single product (including the website) would have ever launched because every time we get ready to launch something (the site, online res, ratings, etc.) we hear from some innkeepers that disagree with whatever it is we are doing.
Naturally we do not expect you to have 100% buy in for everything you launch. Nor has anyone has implied such a thing. You're not being defensive, are you?
Of course you hear from some innkeepers who disagree. That's our perogative, just as it's yours to ignore the naysayers and press on. But when you get a clamorous response, maybe you should consider what's being said.
Eric said:
I am sure we have been wrong occasionally - If we hadn't I'd say we are not trying enough to move th ebusiness forward. If you are not moving forward, you are moving backwards.
I agree completely.
Eric said:
So what do we do? We try and learn all of the facts we can (through innkeepers, industry peers, outside industry statistics and our general knowledge and understanding of the internet travel industry - like the conference I am at as I type this post) - then we make a business decision.
And having made these decisions, hear what we're saying now!
1) Your rates are high and it hurts to pay them. We only do it because we have to, but if we find that we can get by with just Google, or with a combination of Google and bbonline and iloveinns, you'll lose your member inns and then where will you be? You can go on and on about serving the industry, but in the end, we are where your money comes from, and if we leave in droves, you'll be screwed.
2) Your lack of proper notice on the commission change is annoying at best and potentially illegal. Even if the ROI is fine, who wants to deal with a company who breaks their own Terms and Areements?
3) It's great that you do all you do for the "industry" but where your money comes from is individual inns, owned by individual innkeepers. If you are condescending in your attitude toward innkeepers (as some have felt you have been), they may react with emotion rather than business... a natural enough thing to happen, but potentially devastating to you. In the end, we are not just an industry, but a collection of real, feeling, human beings.
4) Little inns matter, too, and you're overlooking a huge market segment by ignoring them. By making yourself the "big guy" you get lots of muscle to play with and bargain with and promote with, but it is the duty of the big guy to look out for the little guys, too.
Eric said:
Ideally you have a business model whereby everyone's interests are aligned. For example, our online res program with Expedia - we only make money when innkeepers make money.
I'm too little to list with Expedia. So, since you can't make money from me, is that why you're not interested in me? Perhaps that's not the case, but it's how it comes across.
Eric said:
Our
gift card program, we invest in all of the development and ongoing costs and innkeepers only pay us when they get a reservation from the program.
WHAT????? HELLO???? You get the money up front, when the card is sold. You keep the money, get interest from the money, and do not pay US until we not only get a reservation, but actually collect the money from the guest and then request it from you. And on the commissions, with the new increase, you keep the difference between the 15% and the 20% until the end of the year!!!!!
Don't try to claim altruism where none exists!!!!!
Eric said:
On our membership - based on innkeeper input we invest in the technology to move the billing to monthly to help with innkeeper's cash flow and offer a 90 day 100% money-back gaurantee...
OK, that's nice. Are you sure you're not looking for a pat on the back?
Eric said:
Having said that, I do care what all of you guys think. We are not heartless. That's why I am as open as I am and why I (and my team) spends time on the boards. But caring and wanting to know what you think about something and actually being able to implement all or osme of your feedback - is a different thing We listen. We may not always react the way you would like based on what we hear, but we do listen. Then we make a business decison based on all of the factors.
We know you care. And, truly, I do not resent your making a profit. It's what I'm trying to do, too! I don't even blame you for trying to make as large a profit as possible! And I wish you all the best and hope you have continued success. And as I've already said, I'm impressed with you guys coming on here and getting beat up and not just going away in disgust. Good for you for taking a licking and then coming back for more!
Eric said:
Sorry for the long post but in conclusion, to go back to this whole carzy Plagerism issue...
I haven't expressed an opinion so far. I'm sure it sucks to have something you created stolen.
Eric said:
the meat for me here is that here is a case whereby we did work to create some original editorial content to drive exposure for our site and our member properties in the release (which because it is exposure for "B&B's" indirectly helps the industry) and some of you feel that as long as the B&Bs get the exposure, who cares, let another site take the content and link to their own listings for the property. So then let's play this out... so then this other site that has taken our copy and replaced the links to their own member listings gets additional traffic (that they send on to you from THEIR directory) and while you benefit, you have absolutely no idea that that traffic came from OUR invesment/effort to drive you business and you give the other directory credit. Does that really sound righ to any of you?
Well, no. But I'm not sure that you coming here and telling me how much work you did is the solution, either.
Eric said:
We obviously would like for the traffic to you to come through us since we did all of the work.
Well, naturally. You want to justify those rates, after all!
Eric said:
Just another example of how we are different an not just another directory, but whatever.... So we try to explain and show you guys and we are bad guys because of it...
1) This doesn't make you "not just another directory." I'm sure all of the major directories struggle with similar issues.
2) You're not bad guys because of explaining about plagiarism... more about the GC's change notice, high commissions, high rates, high horse, and the occasional condescending attitude, particularly to smaller B&B's.
Eric said:
That is the part I really don't understand and what got me to sit down and try and share some thoughts with you guys.
Thank you for sitting down and sharing your thoughts. Please, please, please try to hear what I've said. I'm not listed with you, and am still on the fence. I hear one B&B say, "Yay, they've got monthly payments now!" and another say, "I got a reservation right away when I listed." I hear another say, "They sent me an email dissing my website." And another say, "I can't believe they gave such short notice on the commission change." And another say, "I told them I was discontinuing and they didn't even try to persuade me to change my mind."
You're big, you're powerful, you're probably worth the cost. But are you so big that all your time and investments are not helpful to a small inn like mine? Do I want to do business with a firm that breaks an agreement?
If I'm on the fence, I'm sure others are, too. You should be concerned...
Respectfully,
=)
Kk.