I would definately ask what ties in with your accountant as many in the uk offer bout $600 off a year if you use the same as them.
Also take a look at the competitions web sites etc and make notes what are they offereng? packages etc facilities and services ie tours stabling and what is most important what are they not offering that you could do? or do cheaper and or for free ie wi-fi?.
I have combed the competition's sites, it seems we're all doing the same thing, There are 4 that I consider higher-end than mine. They are owned by a couple who have gobs of money and really know what they're doing. (That's WHY they have gobs...) The furnishings, down to the light bulbs are incredible. I can't compete on that level right now, but will go in that direction.
They have great PR too. People in town who have never set foot in the homes talk about how wonderful the properties are. They do not allow smoking, children or pets... I may consider the pets, I have 1 downstairs bdrm and a guest cottage that would be appropriate. Other than that, the difference is location (I have a killer location) and style (which is personal anyway)
My website needs to be better, it's okay, but not stunning. I know I can hold my own... well, outside of the economy and the fact that I'm a newbie
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