To reiterate what has been said, with limited advertising dollars it becomes incumbant upon an innkeeper to eliminate those venues that are not producing income.
We were fortunate (we thought at the time) to have a regional newspaper feature article on us when we first opened. Since then they have badgered us to place ads on a monthly basis. We saw absolutely no interest generated from either the article or the ads. We discontinued that very quickly. Why throw good money after bad?
It's the same with rack cards....worthless. Not a nibble one from those we've distributed. I track where my reservations come from and most come directly from my web site as a result of a Google search. The rest have come from B&B.com
I'll be keeping my advertising dollar in the Internet..
I do kepp printing brochures. I have them at the Welcome Centers and at least one of the Welcome Centers has my brochure in the 24/7 area. But mostly I keep them for my guests to take back home with them to give to friends, to keep in my purse (heavy enough to use as a lethal weapon because it is full of my brochures, MABB Directories, and Rail-Trail info - money is wishful thinking) to be able to hand out when "giving my commercial" (which I do frequrntly). A few days ago I was at the flower shop and the lady next to me saw my magnetic signs on my car and asked about the B & B (into the trunk for brochures).
Magnetic signs for the sides of you car are a good investment. I have them from VistaPrint.. I am getting ready to order them from my brochure printer to see how they hold up. The print on the sign on the driver's door is flaking off and the other side is not far behind it in flaking.
While driving down the road they are not that visible BUT I was found by the lady who hit my car in the grocery lot because of my signs and more than one conversation has begun in a parking lot because of them. Excellent advertising as you travel your area, shop, or go on vacation. I never stop marketing my inn.
.