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- May 22, 2008
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Welcome, Michael. As for forming another association, I am not sure it is needed - there is PAII. As for control, I truly think we already have it with our checkbooks. We just do not renew.Webervations for now remains the service of choice. But because of the buyout the other online reservation providers are revamping their product. Within 2 months Availability Online will not only offer everything that Webervations offers, they have a few things Webervations V1 does not. I am not familiar with V2 so I have no way to compare it.
There is no reason for anyone to switch for now. But I have a feeling within a few months and for sure within the next year everyone will have to decide which direction to head. Nobody spends that much money just to keep their current customers happy. Unless your the US government.
Personally I have a problem giving a single vender so much control over an industry. With control comes corruption and the need for more and more control.
Why do we allow this to happen to ourselves? It happens slowly over time! How does someone begin to control a group? Pit them against each other, Make them think they all have to join in or be left behind. I go onto the google site and see ads on the right where Innkeepers are competing against each other for position, one decides to pay a little more per click, then the next, and the next till each click is costing $2. To Google it's a marketing game, pit the advertisers against each other. If the Innkeepers all got together and said lets all pay the same, say, 50 cents per click, we would all get 4 times as many clickthroughs for our dollar! I guess what I am saying is "take back the control". We are the ones with the product, not the vendors! Without us, they have no reason to exist! And when I see Bed and Breakfast directories pitting Innkeeper against Innkeeper for more and more advertising dollars I just shake my head.
I propose we think about cooperating with each other and take back control of our product. Let the vendors know who really controls the draw strings in the business. With the economy as it is things will only get worse, vendors need more money the same as we do, but if they trick us into thinking without them we can not survive, then we will not and they'll be the last ones getting a check, not us.
Anybody want to join in and create a National Innkeepers Cooperative?
Does anybody want to take back control?
I say unite fellow Innkeepers, work with the other Innkeepers in your area. Start more joint marketing ventures together, share the expense and benefit.
Sorry to go off, but between myself being in both IT, hosting and computer programming for so many years, and my wife being in marketing for 16 years we know when we're being taken for a ride.
Michael.
It is a tough decision for many who are trying to get established and those trying to stay established. I have personally made my decision. I cannot afford the higher renewal rates and am willing to "takes my chances" as Popeye says. Hope you stick around and contribute opinions as another point of view is most often interesting.