Catlady mentioned the use of outdated meta-tags. Most are not outdated, but are just worthless (not meant to be derogatory...they just have no value).
Examples:
<META NAME="ROBOTS" CONTENT="INDEX,FOLLOW"> Not worthless but unneccessary since this is the default behavior of all search engine robots.
<meta name="BED" content="Bed and Breakfast, B&B, Bed and Breakfast Inn, Accommodations, Romance, Getaway, Lodging"> Non-existent meta tag. Serves absolutely no good and risks being seen as keyword stuffing. The unencoded ampersand will also cause problems. The entire tag should be removed.
<meta name="Classification" content="commercial/business, travel, family vacation, accommodations, hotel/lodging"> Outdated tag that was once proposed but never used by any search engine.
<META NAME="page-topic" CONTENT="Boulder lodging, Boulder Colorado lodging, Boulder Colorado accommodations, bed and breakfast, inn, bed breakfast"> Not used by any of the major search engines.
<META NAME="page-type" CONTENT="boulder lodging, boulder colorado lodging, b&bs, inn, bed and breakfast, colorado accommodations"> Not used by any search engine and the type was not meant to be content, it was meant to be function. Unencoded ampersand has potential to cause problems. Entire tag should be removed.
<META NAME="audience" CONTENT="all"> This is the default for all pages. No need to specify.
<META NAME="author" CONTENT="Briar Rose Bed and Breakfast"> Of no real benefit other than related to ownership questions. Harmless to leave in place.
<META NAME="revisit-after" CONTENT="15 days"> Worthless tag never used by any search engine. It was once proposed by a search engine but it never used it and that search engine no longer exists. Remove it.
<META NAME="Content-Language" CONTENT="en-us,english"> No problem
<META NAME="distribution" CONTENT="global"> This is the default so no harm done, but just as effective to leave it off.
<META NAME="copyright" CONTENT="by
http://www.briarrosebb.com"> Has no effect, but in general it is bad form to say a web address owns a copyright. People or companies own copyrights, not a web address.
<meta NAME="city" CONTENT="Boulder"> Worthless could be seen as stuffing.
<meta NAME="state" CONTENT="Colorado"> Worthless could be seen as stuffing.
<meta NAME="email" CONTENT="
[email protected]"> Your email address is already on every page, this meta is worthless.
<meta NAME="contact" CONTENT="Innkeeper"> Completely worthless.
In general, getting rid of excess code that serves no function is a good thing. Getting rid of code that makes your site look "over optimized" and serves no function is a very good thing.
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