This is getting to the very difficulty we have at getting more of the traveling public to embrace B&B's. I know I'm preaching to the choir on this forum since the innkeepers here all clearly care way more about their businesses and are much savvier with the internet and marketing, but Joey's problem is the same problem your average consumer has.
The experience of finding and booking a B&B leaves a lot to be desired when compared to other types of lodging. Sure - there are fantastic properties and websites out there, but they so often get tangled up with the rest.
I still remember so vividly giving a presentation at a B&B in Napa to almost 20 innkeepers. I stayed at the B&B for a couple days - but almost every innkeeper in the room stayed at the Embassy Suites!!!! Innkeepers!!!! When asked why - "it was too hard to find a B&B, didn't want to have to check availability on every different site, didn't want to wait to hear back from a rez request, etc. etc."
That was four years ago now... and it still echos today..
JBanczak said:
I still remember so vividly giving a presentation at a B&B in Napa to almost 20 innkeepers. I stayed at the B&B for a couple days - but almost every innkeeper in the room stayed at the Embassy Suites!!!! Innkeepers!!!! When asked why - "it was too hard to find a B&B, didn't want to have to check availability on every different site, didn't want to wait to hear back from a rez request, etc. etc."
That was four years ago now... and it still echos today.
Ummm, take a look at the distance some of those folks traveled, what they were paying for the conference, and the RATES at the Napa B&Bs. Pretty steep. Not everyone can pay that with all the other expenses...I bet the Embassy Suites gave them a sweet deal.
Riki
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These properties were all from northern California. I think all within a couple hours drive. It was a free conference.
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But that still doesn't address the issues raised. Even if they were only traveling 2 hours, they may not have had budgets to allow them to both attend the conference and stay at their first choice of accommodations. Sounds like the conference was important enough to them to attend, even if that meant staying in a budget hotel.
The issue of checking the online availability of all the B&Bs in the area, to me, sounds a bit on the bogus side. Many folks don't want to admit they can't afford something so they'll come up with something like that.
There are, in fact, some B&Bs in Napa that are surprisingly affordable. Getting those value options in front of the traveling public is something that
bedandbreakfast.com could help with - and something that IMHO is needed.
Many B&Bs have spent so much effort creating a luxurious stay - and this is especially true in Napa - that they were caught offguard when folks started looking for value instead.
When you consider the cost of a breakfast, the cost of a wine and cheese social, the cost of parking/valet service at larger properties, B&Bs offer great value.
But the traveling public - including innkeepers - often don't know that.
So, to me, the question isn't why aren't innkeepers themselves not staying at B&Bs every time they travel.
The question is what can the marketing associations - like yours - do to change that?
Offering more options, like boutique hotels, may bring more visitors to your site.
But getting the message out there, loudly and clearly, that B&Bs represent an incredible value...well, to me, that's the most important improvement you could make.
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