Listened to this conversation on the phone today:
Gomez: no, the rate isn't lower because it's the last room, it actually should have been higher so you got lucky.
Gomez: on event weekends we don't do any discounts.
Gomez: AARP? No, no discounts on event weekends.
Gomez: AAA? No, no discounts on event weekends. We're like farmers, you know. We have to make hay while the sun shines.
All of that from a person who booked the cheapest b&b room in town after not being able to find anything else available. It was the only room open because the guests who usually take it for 4 nights couldn't make it this year..