And I have a question...in re one of the points in the list of best practices is a statement that I can still get my rack rate even if I pay a 55% commission to GDS or a travel agent. How? If my rack rate is my rate and not an inflated 'hotel rate' then if I pay 55% commission I certainly don't win on that one. $70/night is not worth it for a small property that is not making it up on the other rooms going at $200/night to vacationers.
Now, if that guest returns later and books directly, that may be a win. But if that consistently uses GDS or an agent to book, I don't win. Converting the guest to calling or booking directly is certainly the goal, but it depends on who is making the reservations. An assistant at a large corporation is often required to use a particular agent or booking system.
Overall, I am loving this magazine. The articles are great!