Sounds like not having the name is a done deal so I won't respond on that. You need to have a professional website done and photos. Your website is how everyone will find you and view your property - that's the one thing that you can't half-*** in this business and expect to be successful. Expect to pay at least $5K for a responsive site and at least a couple thousand for professional photos (you know the saying that a picture is worth a thousand words). Excellent responsive sites go for well over $10K. Years ago we had a nice site but not great photos. We had professionals (Jumping Rocks) come in and do the photos, changing nothing else on the website and we made over $60K more the next year. Yes, I'm not kidding. It was less than $3K invested for that return.
Think of it this way - if you go to even a site like craigs list to look at buying something and the photo isn't great, most people overlook the item and go to the one that catches their eye. It might be even better than the others but the photo doesn't do it justice. You need to catch their eye in about 3-5 seconds or they'll click back to their search results and you'll be off their radar. You can't invest hundreds of thousands of dollars into a bed & breakfast business and skimp on the one tool that will drive all your revenue.
Good luck and welcome to the forum and the B&B business..