We've had our best year in all 11 years! So much so, that we are actually closing the doors for the entire week that are West Coast kids/grandkids are going to be here for Christmas! Something, we've never been able to do.
Again, our best year ever, whilst 98% of all other lodging in town was swallowed into the OTA craze!.
Congratulations! Enjoy the visit!
Can you elaborate on your last sentence?
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TheBeachHouse said:
Can you elaborate on your last sentence?
I freaked out at the beginning of the year to discover that all but 2 hotels & 3 B&Bs in our area had signed up for OTAs, including our major niche competitor.
Despite this, we had our busiest season ever, without having to give away 15%+ in commissions; control over guest reservations and details, and save for the usual couple of couples, lovely appreciative guests arriving on time or giving us a call if running late.
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We are pretty close to 50% OTA. Not brave enough to end it.
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You have such awesome TA reviews and like us, are in a tourist destination. Folks are going to find you no matter what. And we've been to your place, 'tis such a fantastic location!
We do use TA Trip Connect which is PPC, so it keeps us competitive against other OTAs when people are using the TA search.
Methinks, now in the slow season might be a good time to test. Drop the OTAs for at least the first couple of months of the new year. Keep comparing your 2017 YTD reservations to this year. I think you'll be very pleasantly surprised. Also, calculate what $$ amount you are paying in commissions, divide that by your ADR, and that becomes the number of Bookings you can afford to lose to break even. If you are at 50% that's got to translate into tons of room nights! Either they'll be booked via non-OTAs or you'll be working less to make the same amount of dollars. And your guests will be a much happier and higher quality match than those looking for perceived discounted OTA rates.
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