inncogneeto
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>>Your guests have costs as well. Do you take that into account in YOUR pricing?Yellowsocks wrote:
Eric Goldreyer wrote:
Why do you say the 8-9% is "baloney"? If our average gift card sell is $150 (the part the innkeeper pays the commission on) and the average stay at a B&B is over $300, what would the effective commission rate be? Should be somewhere south of 10%...? I realize this is an "average" number though and will be different for every innkeeper...Which answers your own question about why I say 8-9% is baloney. If you prefer, I'll say that 8-9% is wishful thinking that you've convinced yourself. The average stay at my B&B is no where near $300.
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I was not referring to your specific property or anyone else's. As I stated I was using hard data - our average sell ($150) and the industry's ADR ($172 or so). So it is not baloney.
We realize that innkeeper's have costs. That doesn't mean are willing to subsidize them by losing money on a program to drive them business. Your guests have costs as well. Do you take that into account in YOUR pricing? We are in business to drive business to Inns and we need to make a positive return on our investement.
Wal-Mart - I assume you shop at the same one or two walmarts all the time and that you don't drive all around checking out different ones. We are in about 400 out of nearly 2,000. So it is not suprising to me that you have not seen us in a WalMart.
Full-page ads - Check out the Oct-Dec issue of SkyMall magazine, page 9. Sits in planes flown by more than 150,000,000 people over three months during the busiest gift time of the year.
The "deals with travel industry leaders to give innkeepers an opporunity to get exposure in the leading travel sites' refers to the exact type of thing I am doing right now. I am in Las vegas at the EyeForTravel conference meeting with companies to get our member properties more visibility on other top travel sites. I don't see any other B&B directories doing anything like that. We actually have 2 full time folks that work on business development to get more exposure for our members.
Eric.
Yes, as a matter of fact, we do and we are doing everything in our power NOT to raise our rates to cover the rising costs of EVERYTHING, so we don't lose more customers!
We have to cover heat and food costs which are sky-high right now and we know that our guests have to cover the costs of gas for travel (if they can find a filling station with gas...) be it planes or cars, it's just not a good time to raise rates, for us or for you! Your pool of resources is a lot bigger than ours, if we drop you, who cares, you are obviously so successful, losing our business wouldn't really matter to you.
We cannot afford to lose business by raising our rates to pay for your services. It's easier and cheaper to drop you.
I've never seen the GC's at Walmart here or in the Skymall catalog when I've flown.