I have had 2 bogus reviews, we only have 8 rooms so it is easy for us to check whether we have had guests staying with us, ( we are also an activity centre so do not have to rely on our hotel guests for income) these people have actually stated that they have stayed with us so not just knocked on our door, one of them is a competitor (2 Gay guys that own a local establishment) as they told someone else what they had done who then told us.
The other one was from a guest that attempted to blackmail us using TA as a weapon, we got everything on CCTV, contacted TA who asked to see the evidence, we sent them a copy but they are still refusing to remove the review, we are now suing TA and the reviewer.
We have a 90%+ excellent feedback rating from TA and are the No 1 rated hotel in our area, however I would totally disassociate my hotel from TA if I could, they have so much bad press now because they do nothing to stop fake reviews, there is a huge group of Guest houses, B%Bs and hotels in the States that have got together and have been posting fake reviews for a hotel that has been closed for 2 years and actually no longer exists, so far there have been almost 500 great reviews that TA have posted for this hotel, all of the reviews are fake and the reviewers have only ever posted 1 review and that is for the fake hotel. The whole idea is to prove to TA how easy it is to fake a review which it obviously is!
The group have media contacts who are also keeping tags on things, hopefully a TV program is looming.
Don't get me wrong the original idea of TA is great but many fatal flaws have ruined the concept.
1. TA do nothing to check a review or the reviewer..
2. TA do not allow the hotel the same rights as a guest, the management response is a joke.
3. The reviews should not be anonymous.
4. It should be easier to be able to contact TA.
5. Now TA have started recommending hotels that pay for their advertising through TA, it smacks of favouritism and bias which lets face it TA should never have got involved in.
6. TA do not listen to the smaller establishments.
TA is owned by expedia, I am totally sure that TA will be kinder to Expedia hotels and establisments, how can this be fair?
Reading some of the other comments regarding TA it is obvious to me that there are a couple of TA workers that have infiltrated this site as 1 or 2 of them are being a bit to over zealous with the defending of what is obviously (to me anyway) a company that has only one agenda and that is to destroy the smaller hotel, B&B and guest house!.