What an unfortunate situation for Moosetrax to deal with.
We've found honesty and being cooperative towards similarly appointed and ethical colleagues is in everyone's best interest. The guest wins, businesses that share a set of values and approach to offering a quality experience win, and it makes for good karma, if you believe in it.
Our biggest problem here is the manipulation of the review process by several local innkeepers on TripAdvisor. We have nothing against telling a guest when we are asked "We had an awesome time and really love your place, how can I help you get more guests?" about the various ways they can share their experience, but some of our "colleagues" have taken it to the extreme.
In fact, for years I have suggested to TA that they broaden the listing and ranking options to include a statement that owners can sign off on:
"This lodger solicits reviews from all of its guests as a standard practice."
"This lodger respects and honors the intended honesty and inherent objectivity of TripAdvisor and does not."
I see no reason why those of us that don't gild the lily on sites like that should be relegated to second class rankings because competitors have hijacked the system due to the lack of review policing capability there. When caught they knock the offender down a few notches in the rankings and within a week, they move right back where the were and usually the owner helps that by soliciting even more reviews. Vicious cycle and it really does hurt the more ethical operators.
I have witnessed the following for years by a few operators near us.
Former employees writing reviews, former employees we know telling us about rewards being offered for glowing reviews, suspicious "rebuttal" type reviews posted within 24 hours of a negative review being posted, reviews laden with just too many glowing adjectives from posters with locations in the same or very close town.
How many innkeepers do you all know who get guests living in the same damn town? And I don't mean qualified reviews like "my parents stayed there while visiting me because I didn't have room for them.
Instruction sheets for how to write to reviews, what to write to best benefit the B&B in search engine rankings via certain keywords, badgering writers of negative reviews via telephone and email until they removed a review, etc. And if anybody doesn't think that stuff doesn't help, run a Google of your place's name and see where you find the first reference to TripAdvisor, its usually in the first few listings under your own website.
Long and short of it, we won't send a referral to anybody who doesn't share our ethical approach but also won't bad mouth anybody, even the worst place in town..
asking for legitimate reviews is not a problem for me.
having a computer available for guests, a handout on where to go to write a review, how to write it, what to say, a forceful request or a manipulative request - "you don't know what tricks other places get up to, we have to stay on top of these things" - is absolutely wrong. having employees write reviews is wrong. giving bonuses or kickbacks for reviews is wrong. guests who say they found us on TA never write reviews. our guests grade hard. 4 stars are common with glwoing comments. as we just read, it's the overall rating tha counts, not the grades for the individual items.
when getting my car fixed reulsts in getting a lecture from the frint desk on how to answer when the independent assayer calls i'm no less than annoyed. then they ask if i am going to answer every question with a responde of *excellent* and if not they go on to explain how if i don't they will lose dealership dollars or whatever. if they want 5's across the board then the service better be wroth it.
we send a thank you email to every guest. in there it is mentioned that if they had the idea they wanted to share anything about the stay with the world at large this is where we would like them to do so. the referral links go to 2 different places. it has been so long since we've been in the #1 space on TA that even oj simpson couldn't try hard enough to get us back there. we do try to stay above the advertizements. beyond there it's a no mans land. unless the top 3-4 are full that night. there is nothing in there that might be thought of as manipulation. no one gets a followup email asking where th e review is didn't they like there stay?
in the past year 400 orso emails have been sent. no requests for reviews go out to guests who are repeats and have shown a reluctance to *get involved* in reviews. those emails got 30 reviews. not setting the wrld on fire with those requests. i'm in total agreement with you on the forced reviews. waht i don't think works is waving that particular flag in the guests face. guests don't care unless they've been hoodwinked by false reviews into going somewhere where they did not have the same wonderful experience all the employees said they would.
if all of a particular place's reviews use the same few descriptors and it's not about the views most readers get a feeling that something, not sure what, but something, is not right.that gut feeling often leads them away. now not all of them. we've had some guests say that having a bunch of 4 stars is why they chose us over the places with all 5 stars. they didn't want to be disappointed because who can keep up that kind of promise on a day to day basis?
that was a lot more than i meant to say. it's a fine line everyone walks every day when it comes to reviews. in a place where there are a lot of options, placing well in google is great, placing well in TA is great, placing well in both is a bulls eye. some would say that manipulating the system is good business. all i did was change one thing on google, and not a big thing either and my listing went from 10 to 4 almost overnight. manipulation? or good business practice? if you were the business i bumped down the line by the change i made, you might think it was manipulation. going up 5 spaces was a good business practice for me.
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