In my mind? (you mean the one that I am losing?? LOL).
I guess I am really lucky to have the International hotel experience that I have had, I also used to train res and sales depts on sales* and on systems so that helps too ..... but I really do try to out of my way for my guests. It's more a service thing than a "property" thing, my Inn is very ordinary, lots of stuff that needs doing. I think the fact that I am pet friendly helps, flex breakfast times, meals other than breakfast etc.
Ref the sales, on some occassions when I have thought I may be able to get away, I have called some Inns and without even disclosing that I am an Innkeeper, have been amazed at how cold / disinterested / rate centric they are. No effort to find out about needs ("our prices start at $ ..........." is about all the info I got)..
agoodman1963 said:
Ref the sales, on some occassions when I have thought I may be able to get away, I have called some Inns and without even disclosing that I am an Innkeeper, have been amazed at how cold / disinterested / rate centric they are. No effort to find out about needs ("our prices start at $ ..........." is about all the info I got).
When you get a phone call inquiring about rooms that are available, how do you start off your end of the conversation? I find that most guests head right for price. I may try to describe the rooms and mention the breakfast and I keep getting interrupted, 'Right, sure, but what's the price?'
Just had 4 walk-ins. 2 were happy with the place, looked at the rooms, made nice, etc. ONE member of the party poked his nose in one room and said, 'Let's keep going.' We watched them drive next door, possibly get out and go inside (I can't see around the building) and then saw the car drive off. They certainly never saw a room over there, and the price is about $100 more than here. Whenever I see that, I say, 'Hotel people.' These folks actually left town, tho. They turned toward the highway when they left. Next town south of here the prices are over $300/night but it's really 'glam' so that may be what they were looking for.
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"When you get a phone call inquiring about rooms that are available, how do you start off your end of the conversation?"
In the program I used to teach, the first thing we told the agents was that the guest was calling you to buy - your job is to sell. Yes there will always be the "Just looking" but in most cases you need to SELL your place to the guests.
The agents (and
yes yes I know B&B's are different from hotels but we are really selling the same product, a room, and a breakfast) were taught to SELL the product.
I always try to start off with "My name is Adele, I am the owner I'll be happy to give you the information, are you coming to the area for something special / on business / for a getaway? (this can usually be determined from something they have said or you can phrase it however you like).
The reason I mention that I am the owner is because I have many guests tell me that they do not want to stay somewhere that the owner is not personally involved .. not always possible but I'm just passing on the info.
Based on how many nights / how many rooms / how many guests, if they need a room for multiple nights / multiple rooms or my occupancy is wide open, I may say "well the normal rate is x but because you are (1) taking 2 rooms (2) staying 4 nights (3) are single occupancy (or I have lots of empty rooms and the res is for a date in the very near future), I would be happy to offer you a special (the magic word) rate of $$$.
IMMEDIATELY tell them the rate includes a full breakfast (and excludes taxes. (and any extras you include).
Wherever possible the rate should be the last thing you give, and if the person is just a hurry up and give me the damn rate, you can either just give it or try to explain to the guest that you are trying to explain the features of your Inn in order that they can understand the "value" of what they are getting (Value = another magic word)
Of course if this is a high occupancy time for you, then you would not be thinking of discounting, which is when you need to sell the features / amenities more than ever. Also, if I know it;s a business guest, I may not discount although if they are a multi night stay or single occ, I may do that anyway.
Personally I like to ask them before giving them the rate if the have seen pictures of the rooms on the website and did they have a room that they preferred ..remind them that all rooms have private bath and TV (or in the case of business guests - wireless)..... unless of course I only have one room left in which case you can always use "well I am really full that week but I do have the x room to offer you". Remeber when you are selling your Inn you want to point out your strengths and differentiate yourself from the competition (in my case "I am the closest and nicest place to Andersonville / Weyerhaeuser etc".
The other thing that is always forgotten is to ASK for the reservation. "May I go ahead and make the reservation for you?"
If the guest ums and ahs, and you did not previously discount, you can always jump in with a discount at that stage, but to me that always seems like a desperate negotiation and I would rather offer the discount based on the factors I had mentioned previously.
The best way to get better at this is to call a few places (please don't call me ...) - call a few big hotels, a few small hotels and a few B&B's and listen to how they handle your request ... at the end of the calls you will be attuned to what they did well at and what they could be better at. And probably pick up a few things that you never realized that you were doing.
The hotels that this program (
http://www.signatureworldwide.com/index.aspx) increased their conversion rate on reservations 20-60%. No kidding. No you don't have to get the program you just need to use basic selling techniques.
Hope this helps
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