Hi Samster,
The $50 is not actually deducted from what the inn received. The inn receives the same amount the day before the promo started, or the day after it started. The $50 comes out of our pocket. As far as attracting the "wrong" people, we've certainly heard that point before and understand how it is a real issue. We really get it from both sides - a lot of innkeepers ask us what we are doing to get new folks to stay at B&B's, and what we are doing to help stimulate midweek/business demand since that is one area where a lot of B&B's seem to have vacancies.
We don't believe that B&B's are just about price - but price certainly is a factor. Countless B&B's run discounts and specials, and even five-star hotel chains like Four Seasons or Ritz Carlton offer all kinds of special rates. Ideally we'd like to get that midweek Hyatt or Hilton customer to give a B&B a try so that their eyes open up to how great it is to stay at a B&B - then they'll become repeats, tell their friends, and help expand the market. In all of our marketing, we try to use upscale imagery, rich content, etc. to convey the luxury aspect of the stays that our member properties offer..
J, I'm not an owner yet, so haven't had much interface with bandb.com but as a guest I have found it to be an attractive, helpful website.
As an aspiring innkeeper, my question to you is, when you say "The $50 comes out of our pocket." who put that $50 in your pocket? As I understand it, your salary and business expenses are paid by innkeepers through yearly dues and commissions. As I've read on other threads, these yearly dues and commissions that you collect from innkeepers were significantly increased this year, since, as you say, your necessary costs are increasing.
So how do you determine what is a necessary cost to conduct your business? How was it decided that this $50 off to guests should be offered when innkeepers are struggling to swallow your new fees?
I know that, like B&Bs, each B&B directory is different and must market itself differently. It appears to me that your website
is one of the more "upscale" (despite the $35/night lodging that you advertise), and I would expect that the cost of doing business with you would inherently be higher. That's your niche.
I don't necessarily disagree with the choices you've made to make your service to guests more upscale, but I find it misleading that you say, essentially, "Don't worry, I've got this one" if the innkeepers are the ones footing the bill in the long run through constant rate increases. I might buy the argument that you believe B&Bs should raise the bar on their marketing strategy and are acting on this premise, but it doesn't seem to me that a savvy businessman like yourself would really put himself or his company into debt to offer a promotion like this.
I think transparency into these types of decisions would be appreciated by those who end up footing the bill.
.