Copperhead
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http://www.outsideonline.com/adventure-travel/diy-trips/Loudsourcing-How-TripAdvisor-Is-Changing-the-Way-We-Travel.html
"Those reviews carry demonstrable weight. A study by Cornell University’s Center for Hospitality Research found that for every percentage point a hotel improves its online reputation, its “RevPAR” (revenue per available room) goes up by 1.4 percent; for every point its reputation improves on a five-point scale, a hotel can raise prices by 11 percent without seeing bookings fall off. This has been a boon for smaller, midpriced, independently owned hotels."
"Those reviews carry demonstrable weight. A study by Cornell University’s Center for Hospitality Research found that for every percentage point a hotel improves its online reputation, its “RevPAR” (revenue per available room) goes up by 1.4 percent; for every point its reputation improves on a five-point scale, a hotel can raise prices by 11 percent without seeing bookings fall off. This has been a boon for smaller, midpriced, independently owned hotels."