I want to stick my 2 cents in here regarding this subject actually subjects.
First, online reservations – on YOUR website: We have been using Webervations for 3 ½ years now and this system has been a wonderful easy addition to our website. I had the same thoughts about having at times all my rooms available, that issue finally passed and I would not be without online booking. Waking in the morning to new reservation requests (how we have it set up) in our email is nice, no phone calls at all hours, and for travelers from overseas, it removes that time of day issue as well as an international call. Guests are able to add packages, which by the way I sell more of as I don’t have this in my phone ‘pitch’, on Webervations, it is in their face. Information about arrival time, food allergies or preferences etc., are asked, and then automatically stored with the reservation for my quick reference prior to check in.
Webervations is in the process of a major update and it sounds like they will be offering different tiers with different additional services. We received an email about it sometime back but it is still in the testing phrase.
Now regarding reservations systems Here is the good, the bad and the dirty as I see it! We were involved with Hotels & later Expedia when Lanierbb.com had the exclusive agreement with Hotels, now B&B.com has the exclusive. NOTE that Expedia owns Hotels.com and Tripadvisor. When Lanier had it, first the B&B had to list their lowest rate, then the B&B paid +-20% commission from bookings. That changed later and B&B’s could remove themselves from the ‘lowest price guarantee’ initiative but remain on the site. We received quite a few bookings with very few cancellations.
Once B&B.com got the contract, we were unable to post availability, as we are not members of B&B.com. Yet, Hotels and Expedia keep our listing active with no availability and will not remove it. I have been battling this with them for over a year now.
We did however find an online reservation system that places us on most the travel agencies systems as well as Travelocity, Orbitz and many others - not Expedia or Hotels for reasons noted above. The cost (going by memory) is aprox 15% when not using a travel agent, an additional 10% with travel agent commission. Some reservation systems charge a monthly service fee, ours does not. Only charges are IF we have a completed stay. Up sides: by being listed on Sabre, Pegasus etc, we do get more bookings for business travelers, since joining this system. Some businesses do not use agents for booking but have these systems in place for employees to book on their own. Some business travelers (few) use the online booking while most call after viewing their online choices, saving me the % and providing caller with more information prior to booking. We do have higher rates (to defray cost) on these systems then if they book by calling or using Webervations thus; when they call I provide a lower cost which makes them even more pleased by their choice.
Also, you add the number of available rooms and dates you hope to fill, so you can use it as you wish. If you do not want last minute check ins, there is a way to take availability off the system 24, 48 or more hours before that date. I choose to remove availably 2 days before so I am better able to plan. I do not list all my availability, as this system is a guaranteed booking system, keeping it up to date is a must but at least the way I list, I have a little buffer time to change the system when I have booked rooms through Webervations or by phone. Yes, by having this type of system AND Webervations, there are 2 calendars to keep up with. This may not be the best thing for a newbie, you may want to get your feet wet with only one system before expanding.
Reservation System services are NOT for everyone. There ARE headaches: If the booking is done by an agent, you will not get guest information other than name, CC # etc., so you must contact agent for this information. Some are reluctant to provide it. I just clearly state that in order for us to keep the reservation, we MUST have their complete name, billing address and phone number(s) and if necessary state that we are the ones that will be issuing their commission – that cinches it. Some sytems provide all info through an email, ours provides name, dates and reservation number with all personal information including contact numbers and CC information are only available on their secure server. Other issues revolve around amenities and the like. The system we use provides us with a long list that we check off. WHAT we don’t know is what each booking system shows the potential customer, so some could think we had everything such as an on site restaurant like a hotel then be disapointed on arrival.
Issues we are unable to determine – If we show no availability on these systems, but have rooms, what % of business are we missing? We DO get calls, saying ‘I saw online you were full for x dates but wanted to check with you directly.” But how many potential guests are booking elsewhere due to this is anyone’s guess. But, if this is how they traditionally book, we would not have had a chance without this system. .