Breakfast Diva
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- Joined
- May 27, 2009
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ALWAYS OWN YOUR OWN WEBSITE. Whether it's a private web designer or a company, make sure you own it all. You need to be able to take your website and move it any time you feel like it. Make sure you own it...all of it.
The Free Website Trap: Lessons From Priceline’s Rebranding of Buuteeq
In a nutshell: Buuteeq offered all those "free" Facebook apps, remember? Then they "scraped" most of our websites and made an ineffective directory. They offered cheap website development and a lot of innkeepers who didn't want to pay the big bucks hired them. Then Priceline bought them up. Now guess what, they are forcing those people who have their website to use their own booking engine and pay a 10% commission on EVERY booking that comes through the lodging property's website! Yes, what the innkeeper thought was their own website, is not. Now there's thousands of innkeepers scrambling to have new websites developed for them so they're not stuck with a 10% commission on every booking.
The Free Website Trap: Lessons From Priceline’s Rebranding of Buuteeq
In a nutshell: Buuteeq offered all those "free" Facebook apps, remember? Then they "scraped" most of our websites and made an ineffective directory. They offered cheap website development and a lot of innkeepers who didn't want to pay the big bucks hired them. Then Priceline bought them up. Now guess what, they are forcing those people who have their website to use their own booking engine and pay a 10% commission on EVERY booking that comes through the lodging property's website! Yes, what the innkeeper thought was their own website, is not. Now there's thousands of innkeepers scrambling to have new websites developed for them so they're not stuck with a 10% commission on every booking.