Innkeeper To Go
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Your right. I have a little background in SEO and hope to accelerate the ranking. I'm doing a lot of competition analysis to pin down rates. I know that she dropped rates quite a bit, perhaps to reflect economic conditions and less demand. But I'm also convinced that demand has dropped due to lack of marketing.There has been a lot of good sound advice here, so I only have a couple of things to add at this point. -
1 - Even after you have your website up and running, it will take time to get it ranked. In order to make it work for you during this 'waiting period', you may want to invest in Google's sponsored listings. With the use of the right keywords, this could help to bring some traffic to your site and hopefully some paying guests to your inn.
2. Make sure that the rates have not sat idle during this time... and make sure they are increased as you add the needed amenities. CABBI may also shed some light on this matter as well.
Much luck with this venture. Remember, we are here to offer help and support..
Greatly appreciate your support.
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Without knowing the particular inn, it's difficult to say with certainly just where the rates should be. But, that said, I've seen an awful lot of rate erosion in "the other wine country" over the last couple of years. And for most of the inns, it's just futile.inndecision said:I'm doing a lot of competition analysis to pin down rates. I know that she dropped rates quite a bit, perhaps to reflect economic conditions and less demand. But I'm also convinced that demand has dropped due to lack of marketing.
Sure, it's tough to compare rates with the giveaway rates of nearby cities. But there are and always will be folks willing to pay appropriate rates for wine country getaways, whether they're laid back casual inns or high-end luxurious resorts. Targeted marketing is the key to getting those guests, not reducing rates.
So in addition to looking at improving occupancy, be sure to look at improving rates at your aunt's inn.
Remember that all of your profit - all of your profit - is in the daily rate.
Strengthen ADR to its most sustainable level. In a 4-room inn, this is especially critical.