I was interested to see it say that women do most of the deciding on vacations (where to go, where to stay). I suspected that but good to see it confirmed. It helps to know who the target of your marketing should be..
Arkansawyer said:
I was interested to see it say that women do most of the deciding on vacations (where to go, where to stay). I suspected that but good to see it confirmed. It helps to know who the target of your marketing should be.
Yeah baby!
I believe most of us know this deep down. Even if the rez comes in via a male name, if they are a married couple, it is overwhelmingly females who choose to stay in B&B's. They are also the one who pick the campground and park for a family summer vacation.
Unless it is a male owner and operated B&B, of course. Then those stats are out the window, but in the grand scheme of things, the females choose them, the mothers and the wives are typically the planners. Now I would never say that in my marketing, of course, but would try to appeal to them a bit more. But - not a girl friend getaway - spa, pink and frilly. That is insulting!
I think that appeals to a very small population of females.
Let's see "DUCK BLIND or ROMANTIC BED AND BREAKFAST?" (I say duck blind since your state is a premiere duck hunting locale)
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Joey Bloggs said:
Let's see "DUCK BLIND or ROMANTIC BED AND BREAKFAST?" (I say duck blind since your state is a premiere duck hunting locale)
Yes, we're right on the edge of a huge federal wildlife area known locally as "the duck woods" and lots of duck hunters travel to here. My friends at the local Days Inn say they have trouble with some of the hunters wanting to clean their ducks inside their room! So they watch for them and direct them out back where they keep a table and water hose just for the duck hunters.
They also encourage them to hose off their boots before entering the hotel.
As you might imagine, I'm a bit worried about this, but I'd be foolish not to market to the duckhunters. They're here in the cold months when nobody else is!
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Arkansawyer said:
Joey Bloggs said:
Let's see "DUCK BLIND or ROMANTIC BED AND BREAKFAST?" (I say duck blind since your state is a premiere duck hunting locale)
Yes, we're right on the edge of a huge federal wildlife area known locally as "the duck woods" and lots of duck hunters travel to here. My friends at the local Days Inn say they have trouble with some of the hunters wanting to clean their ducks inside their room! So they watch for them and direct them out back where they keep a table and water hose just for the duck hunters.
They also encourage them to hose off their boots before entering the hotel.
As you might imagine, I'm a bit worried about this, but I'd be foolish not to market to the duckhunters. They're here in the cold months when nobody else is!
May I offer this advice: For those who have a spouse or partner who wants to sit out in the cold water or rice paddy duckhunting, they bring their wives along. Or they could, if there was an incentive. Having known one of these wives personally from many states away, they opted for antique shopping and dining out while the husband was with the hunting guide. It was a win win. They didn't clean dead ducks back at their hotel, they did this with the guide and he even froze the meat for them and they drove it back on dry ice.
If you have any guides there they would be a great contact to give rack cards and get your url on their website. You have probably thought of all this, just my suggestion from the outside looking in.
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Joey Bloggs said:
May I offer this advice: For those who have a spouse or partner who wants to sit out in the cold water or rice paddy duckhunting, they bring their wives along. Or they could, if there was an incentive.
They have incentive. They bring the women folk along to pluck feathers while they sit back and sip beer.
I don't think most use a guide, which is why the rescue squad gets called out often to hunt for lost men in the duck woods.
No, Sof far I hadn't given much thought to the duck hunters, and your suggestions are good, and timely. Thanks.
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Arkansawyer said:
Joey Bloggs said:
May I offer this advice: For those who have a spouse or partner who wants to sit out in the cold water or rice paddy duckhunting, they bring their wives along. Or they could, if there was an incentive.
They have incentive. They bring the women folk along to pluck feathers while they sit back and sip beer.
I don't think most use a guide, which is why the rescue squad gets called out often to hunt for lost men in the duck woods.
No, Sof far I hadn't given much thought to the duck hunters, and your suggestions are good, and timely. Thanks.
Awrighty. I just know the amount of money some of them spend on their hobbies, and they often offset this to please the little lady while they spend big bucks. Yeah I don't know about your area specifically, but there are tons of forums that hunters rely on these days...Out of state hunters almost always use a guide, once you find the good guide, it is word of mouth and outdoor shows, etc. Local hunters are not what you are after, as always, local is never what we want.
I have no idea if any of these are near you:
http://www.greenhead.net/guide-services
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I'm also wanting to market to bird watchers. I hear they spend more than any other tourists, and we're right in the middle of North America's main yearly bird migration route.
Barely on subject: I vacationed a few years ago in Ecuador, at this rain forest
lodge over the Andes from most of the country, along a tributary to the Amazon, and leaned that there are more different types of birds in the little country of Ecuador than in all of North America.
I'm no bird watcher, but there was a British bird watcher chap there who paid a local porter just to carry his bird watching telescope on all the hikes. I like big spenders like that. Don't see many of those here in Arkansas!
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Arkansawyer said:
I'm also wanting to market to bird watchers. I hear they spend more than any other tourists, and we're right in the middle of North America's main yearly bird migration route.
Barely on subject: I vacationed a few years ago in Ecuador, at this rain forest
lodge over the Andes from most of the country, along a tributary to the Amazon, and leaned that there are more different types of birds in the little country of Ecuador than in all of North America.
I'm no bird watcher, but there was a British bird watcher chap there who paid a local porter just to carry his bird watching telescope on all the hikes. I like big spenders like that. Don't see many of those here in Arkansas!
I like your optimism!
Care to share where the bird watchers spend more $ came from, I would like to know. Those that I know are quite possibly the thriftiest people on the planet. I would really like the info if you can recall it, as we have birding and wildlife trails
here - we have another major flyway, The Atlantic Flyway on our coast.
It is on my list to get over there and see it! (not in mosquito season though)
There is an innkeeper on this forum who has a personalized birding map made up by a birder and photographer for their inn. I think that is totally neat!
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Joey Bloggs said:
Care to share where the bird watchers spend more $ came from, I would like to know. Those that I know are quite possibly the thriftiest people on the planet.!
Ah, so the Arkansas bird watchers are going to Virginia.
I just know that it's kind of common knowledge that bird watchers are big tourism spenders, perhaps because they, like theatre and opera lovers, are more likely to be from the "monied classes", and spend more on wine and comforts, compared to folks who watch birds with a shotgun in hand.
Here are some quotes I found in articles:
Article:
Socio-economic impacts of bird watching along Great Lakes
Quote:
"Birders spend more money than other visitors to natural sites."
"For example, birdwatchers spend money on lodging, food, and other goods and services, thereby providing employment for local and non-local residents."
Article:
Tracking Expenditures of the Elusive Nature Tourists of Southeastern Arizona
This study of nature tourists in Arizona indicates that bird-watchers spend more money than other visitors to natural sites.
Granted, it makes me suspicious that both articles use almost exactly the same language, making me think they're both quoting the same source, but our tourism association has heard this for years, that birders are big spendrers.
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Thanks for the articles. Ecotourism. Yes I agree they do travel to bird watch, so they are spending money. No doubt about it. But I don't see them spending more than they have to, like tourisn visitors would.
I ask this as our state parks have a huge economic impact on the local communities and these are people staying in tents. Not exactly what I personally think is huge, but it is in the grand scheme of things, esp by sheer numbers it has a huge impact, and creating jobs.
I think we need to discuss the hunters vs the bird watchers thing. I am not talking about local hunters, heck here they hunt to feed their families, I am also not talking about the stereotypes. I know quite a few who travel out of state, and country as I mentioned, and spend a ton of money on their sport. A TON of money. Yes that even includes geese in Arkansas.
I do have figures from a wildlife source on spending for equipment, cameras, etc for birders. They do spend $ before they go as well.
Back to reality for me - we have Bassmasters tournaments at our lake, this is televised and big money sport (as you can tell by all the sponsors on their jerseys). They say how much these bass masters spend and put into the local economy and I am still doubting it. They arrive in hundred thousand dollar vehicles, towing hundred thousand dollar boats, and they pre-fish, they fish, they win and they go. They don't seem to be spending much locally. On the other hand, they bring the lake to public view, so that is good advertising. But none have ever stayed with us. Even with our marketing directly to them via Bassmasters themselves asking us to! Even mentioning private off street parking for safety of vehicles and equipment. They have to stay near their boats.
Interesting discussion. This is an area I would like to tap into a bit more.
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