You really can't win with "management responses." If you say too little, you're "abrupt and uncaring." If you say too much, you're "obfuscating." If you give an explanation, you're "whining."
Now, given, I'm thinking about the science of responding to Trip Advisor reviews, but the response to K's post from her vendor by others on this list is very illuminating.
We want our guests to cut us some slack if everything isn't "perfect," but when a clusterf*** happens to us, well, all charity goes out the door. I think K's statement of partial culpability was wonderful and very instructive. She was dealing with a vendor who, she believed, promised a certain menu of services, but when she actually began using them, discovered that her perception of their promises and what they actually were able to deliver were very different.
As an innkeeper, I certainly understand this dilemma. K has been in the B&B trenches for a long time, and I so admire her willingness to point out the mistakes she made dealing with this particular vendor.
The lesson I'm taking away is for me, as a B&B owner, not to promise or imply services or accommodations or amenities I can't deliver.
Tom.
We just had a guest ask if we could 'promise' they would have a great time here. How the heck can we do that? 'Good time' is completely subjective and depends on the mood of the guest!
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Madeleine said:
We just had a guest ask if we could 'promise' they would have a great time here. How the heck can we do that? 'Good time' is completely subjective and depends on the mood of the guest!
Because we're close to a major Colorado ski area, it isn't unusual to have inquiries about the snow conditions. And people ask what seem to be the silliest questions. A potential guest from Florida asks, "Do you think I'll need a sweater when I come to your lodge in February? I'm sort of cold-blooded."
You have to slap yourself before you log on to your e-mail: "We're at 8700 feet, and if you get chilly at sea level, perhaps you might consider skiing in a 3-mill wetsuit--or 5 mil if you're really cold-blooded."
The deal is, information is key. People don't have a clue. Treating people well who seem to be nice is important because they really aren't stupid. They're just uninformed.
We have a super-secret marketing technique: we get really excited about giving people information about our area.
And our rooms are clean. And the food is superb.
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