We've written the home page, room pages, about us and a few other important pages and are happy with the results. At this point I am trying to get motivated to write the pages about our area and what to do....you know extra content and a reason to stay on or come back to our site. I have a notebook full of good ideas and outlines for a number of pages, just can't seem to get it done..
Hangfive said:
We've written the home page, room pages, about us and a few other important pages and are happy with the results. At this point I am trying to get motivated to write the pages about our area and what to do....you know extra content and a reason to stay on or come back to our site. I have a notebook full of good ideas and outlines for a number of pages, just can't seem to get it done.
so it sounds like you just need to flesh out what you have.
rules of writing for websites ... who, what, when, where, why, how and how much
schedule your writing time ... put it right in there with paying the bills and doing laundry. every small business owner has to devote time to marketing.
pick your page title and your style ... take a look at what appeals to you on other websites. formal or folksy.
get your ideas OUT of your notebook and onto the computer screen. just seeing them onscreen will help you envision your page.
like ... while in boston, don't miss THIS. insert small description and link. just MAKE SURE that any links open in a new window so that prospective guests aren't taken away from your site.
you also want to keep your copy timely. if there's a folk music festival or groundhog day celebration coming up, get that on your website ahead of time and then remove it. unless it's the kind of EVENT that people look forward to year after year and reserve rooms for ahead of time.
keep checking any links that you post in your 'about boston' or whatever. if you link to something that disappears, it frustrates your readers.
i am not a fan of pages and pages of copy on websites. to me, that's what your BLOG is for. you can put anyting on there ... be sure to link to your blog.
websites are not carved in stone. you get it up and then you tweak it, refine it, change it. that's why it's great to be able to change your own content.
also, be sure to view your website in different browsers. sometimes what looks great in firefox doesn't look right in internet explorer or safari.
.