We do fine with six rooms. We choose to hire out some things we could do ourselves, but that frees us up to do some other things. Still, we clear enough each year to live on and we don't cheat ourselves out of little treats, like vacations or dining out. I wouldn't want to try to send a kid to college on the income but we are past that.
I made a more detailed response further down the thread..
That sounds about like us. If we can bump our occupancy up just 10%, we would be at the natural level we desire.
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Hijack alert:
knkbnb said:
That sounds about like us. If we can bump our occupancy up just 10%, we would be at the natural level we desire.
In terms of bumping up occupancy, how does one go about doing this? Is it a matter of joining other directories? Is it offering discounts (which would raise your occupancy, but not do a whole lot to raise your income)?
I know these sound like assine questions, but I simply don't know how you raise your occupancy. If you are already doing everything you can do, what is there left TO do?
I am trying to process this myself, too. I hope that I have made my questions clear enough so that there aren't a bunch of eye-rolling smilies and "uh???" in the reply threads.
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The number of rooms to make a profit - according to a former MABB member who had a study done was 4 or more.
Now take this for what it is from a 3 rooms in Podunk start-up who is still in business after almost 12 full years.
I did an inventory of my assests - meaning what is in my area that will bring people here. Then I looked at what I could (and would) do service-wise that would make someone choose us over a B & B in the next county. Then after paying for several Internet directories, I concentrate on one area of interest per year and throw bones to the others that year. Last year was rail-trails so I advertised in biking publications (and a wine publication) that are printed on newsprint type paper as opposed to glossy because they cost less to advertise in AND have a decent distribution - placed in or subscribed to by people interested in that endeavor specificly.
This year it is motorcycles. The Tourism Division had ads and editorial in the June issue of Backroads, a motorcycle magazine and 1/2 page ads were offered for $400. I had an ad designed for that which I also used in another publication already. All ads are a crap shoot - all marketing is in reality. But nothing ventured is nothing gained. I have also found that an ad last year brings business this year.
Next year the Nationals are in Lexington, KY so horses will be in. There is a small magazine in PA that has ads at reasonable prices. I just need to keep my name out there - we are becoming known among the horse people as a good place to stay - for the horses (first concern), for ease of getting there (there is one place that gets good reviews except that it is hard to get in/out and VERY difficult to turn the rig around), AND a great place for the people traveling with said horses.
There are also web directories geared to these special interests and these are usually inexpensive. If a $20 - 40 annual fee for a directory be worth it if it just gets 1 room night a year? YES! and they usually get more than that. Example: the piddly $$ for horse web sites total about $150 a year and I am talking about 5 different sites. I have had 6 room nights so far this year with horses. I have had 5 nights from bicycles.
IF you can do other meals (and are willing to), you can add to the revenue stream with packages that include packed lunches and dinners. I do manicotti dinners. I make 16 to 20 manicotti at a time. I use 2 (one per person) per dinner so all my expenses are paid for by that first dinner. I vac-seal and freeze the rest so the rest is mostly profit - still have salad, bread, and dessert costs.
That is how I have built both occupany and revenue streams.
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