Searched the forum and found this has been mentioned before. Brought this up again as I just got an email saying I can claim my listing, have guests write reviews and all that stuff. I looked at a couple of listings to see what they look like and they have some sort of 'Red Carpet index' on their site that purports to be how responsive that inn is to their guests' needs. So, the higher the number, the higher you go in the list.
One way to go higher in the list is to claim your listing and make changes to it. Really? Essentially 'pay to play', altho in one place it says it is free and in another it says it is affordable, so not sure if you have to pay or not. If you don't claim your page, and others do, you could drop down the page.
Am I the only one who thinks it's wrong for a company I don't know to take my photos and my text and then imply to those looking at the site that I am not a serious business if I don't do well in their calcualtions? And it's not objective, it's subjective. It's what DN thinks on any given day.
Some of the ways you get higher on the list are to improve your own website, have online bookings, good photos...here it is right from the horse's mouth:
Thanks for using Destination Nexus to research your next amazing destination. You have noticed that there is a Red Carpet Index (RCI) on all the businesses you are browsing. What is this Red Carpet Index? Destination Nexus rates and organizes businesses by their Red Carpet Index.
Much like Google, our goal is for the best businesses to be on the first page of their city, state and regional Destination Nexus pages. While the exact formula is confidential, the overall details are public: The goal is to have the best businesses at the top. Businesses that have great websites, amazing pictures, superb presentation, solid marketing skills, allow guests to book online from their website as well as have solid customer reviews will move to the top. The exact formula will be changing from time to time.
Every business can claim and manage their Destination Nexus listing at no charge. Every business can improve its practices and as such are in control of whether they move up or down within their area. Our Red Carpet Index is not done by a computer. As these businesses update their pictures, descriptions and content within Destination Nexus, a Destination Nexus Travel Editor is notified and reviews and adjusts their Red Carpet Index. Thus, businesses are in control of their ranking within Destination Nexus. Destination Nexus even makes recommendations to these businesses on how to improve their Red Carpet Index.
Membership is optional and affordable to these businesses and allows them to add additional content to their listing. Membership doesn't automatically award a higher Red Carpet Index. Businesses that continually make their listings within Destination Nexus unattractive and unprofessional are penalized and moved to the bottom of the rankings. While it’s not a design or beauty contest, creativity and class are rewarded.
Destination Nexus is a living product. It is constantly updating pages. It can take several days for ranking changes and new businesses to appear.
Apologies to all, I have tried editing this 10 times to make it format correctly. Hopefully it worked this time!
Questions: Have you claimed your listing? Has it helped your inn in the rankings? Is there a fee?
I will make an observation in that for my town the ranking fall right along TA reviews..