- Joined
- May 22, 2008
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I met Chris & Annie on Bedposts - the UK version of this. Thanks Cambs for telling me about it. It is as lively as here - but a closed forum so only innkeepers van get on it.
This link was posted today - a good article telling the PUBLIC like it is http://www.telegraph.co.uk/travel/travelnews/11571349/Online-hotel-booking-agents-accused-of-bullying-practices.html
Then a now retired innkeeper posted this to the others about OTAs:
The issue here, I think, is that whilst the OTAs ought to be your booking agents, which is how you and any right minded person would expect to view them, the Contract you all have with B.com is not an Agency Contract, it is a Partnership Contract, and indeed, B.com themselves use the term 'partners' for hoteliers.
In a partnership, they are not working for you, you are working together, each taking control of one part of a project. Finding guests and filling bed spaces is B.com's part of the project and looking after guests when they arrive is your part of the project. You are not expected to be involved in any part of the booking process (the OTA's domain) until the guest crosses your doorstep.
The Contract you have all signed up to is worded on the the basic premise that the guests are guests of B.com. This being the case, I don't think you can claim that B.com is intercepting mail between you and your guests. It stands to reason that B.com has a duty to pass on any information from hoteliers that guests need to know, for example, you might want to write to advise guests about roadworks outside your door on the day they arrive. B.com would have a duty of care to their guests to pass this information on, and B.com enables this to happen via the new extranet process.
I feel that any ulterior motive for introducing this scheme is irrelevant from a legal standpoint, although I don't doubt that B.com has had a good chuckle.
Sadly, back in the day when I was in business and we all discovered the advantage of using OTAs, ie., pay a bit of commission and get ourselves better noticed than our competitors, we could play the game, I played it too, I closed out my rooms to online booking when I was sure I could fill my rooms myself and used them extensively in the quieter periods. This was not good for the business of the OTAs but they obviously trusted their long term plan.
As more of our competitors felt forced to sign up to the OTAs in the quieter times, we found that filling our rooms ourselves became much harder, and the OTAs were able to dominate in Search. We were lucky, we were in business when I could play the game, but that game is over.
The very sad fact is that so many of you have signed up to the OTAs, that the level competition playing field of personal advertising, reputation and word of mouth has almost ceased to exist. It raced towards extinction when I and most of you 'courted' the private playing fields owned by OTAs, and we did this to gain an advantage over our competitors.
The free playing field is still there, badly neglected and poorly signposted, so guests unless they are seasoned travellers often don't know where to look for it.
The level playing field is back now although it is no longer free, it is the one that is wholly owned by OTAs who monopolise the booking process. The only difference between competition now and over a decade ago is that there are no games left to play and profit has been slashed.
As one of those who played the game and left the business before we got to this position, I think I owe you all an apology.
This link was posted today - a good article telling the PUBLIC like it is http://www.telegraph.co.uk/travel/travelnews/11571349/Online-hotel-booking-agents-accused-of-bullying-practices.html
Then a now retired innkeeper posted this to the others about OTAs:
The issue here, I think, is that whilst the OTAs ought to be your booking agents, which is how you and any right minded person would expect to view them, the Contract you all have with B.com is not an Agency Contract, it is a Partnership Contract, and indeed, B.com themselves use the term 'partners' for hoteliers.
In a partnership, they are not working for you, you are working together, each taking control of one part of a project. Finding guests and filling bed spaces is B.com's part of the project and looking after guests when they arrive is your part of the project. You are not expected to be involved in any part of the booking process (the OTA's domain) until the guest crosses your doorstep.
The Contract you have all signed up to is worded on the the basic premise that the guests are guests of B.com. This being the case, I don't think you can claim that B.com is intercepting mail between you and your guests. It stands to reason that B.com has a duty to pass on any information from hoteliers that guests need to know, for example, you might want to write to advise guests about roadworks outside your door on the day they arrive. B.com would have a duty of care to their guests to pass this information on, and B.com enables this to happen via the new extranet process.
I feel that any ulterior motive for introducing this scheme is irrelevant from a legal standpoint, although I don't doubt that B.com has had a good chuckle.
Sadly, back in the day when I was in business and we all discovered the advantage of using OTAs, ie., pay a bit of commission and get ourselves better noticed than our competitors, we could play the game, I played it too, I closed out my rooms to online booking when I was sure I could fill my rooms myself and used them extensively in the quieter periods. This was not good for the business of the OTAs but they obviously trusted their long term plan.
As more of our competitors felt forced to sign up to the OTAs in the quieter times, we found that filling our rooms ourselves became much harder, and the OTAs were able to dominate in Search. We were lucky, we were in business when I could play the game, but that game is over.
The very sad fact is that so many of you have signed up to the OTAs, that the level competition playing field of personal advertising, reputation and word of mouth has almost ceased to exist. It raced towards extinction when I and most of you 'courted' the private playing fields owned by OTAs, and we did this to gain an advantage over our competitors.
The free playing field is still there, badly neglected and poorly signposted, so guests unless they are seasoned travellers often don't know where to look for it.
The level playing field is back now although it is no longer free, it is the one that is wholly owned by OTAs who monopolise the booking process. The only difference between competition now and over a decade ago is that there are no games left to play and profit has been slashed.
As one of those who played the game and left the business before we got to this position, I think I owe you all an apology.