New research on how travelers use online hotel reviews

[JBloggs]

New research on how travelers use online hotel reviews
JB's disclaimer: as always, when I share something I am not promoting, condoning or even agreeing with the facts and figures or viewpoint in the article or link. I am just sharing it for discussion and feedback, one item in this article may be of use to someone here. It is an FYI only.

 

[Morticia]

I've never even considered looking at Expedia for reviews. Not once. It never occurred to me they would have reviews. Duh. What a bozo.

 

[JBloggs]

Mort, I saw that and went to it as well. I realized I actually had been there looking at them recently and didn't even realize where I was! and to be honest, I really did read THOSE reviews moreso than TA on the property I was looking at. I am a bozo too.

 

[Generic]

I've never even considered looking at Expedia for reviews. Not once. It never occurred to me they would have reviews. Duh. What a bozo..

They are also on Priceline.... where you aren't even offering free breakfast

 

[Highlands John]

That's strange that so few people trust b.c reviews over ta, when anyone can post on ta but only people that actually booked can post on b.c
On our in-room questionnaire 49% of respondents said that online reviews was one of the most important factors when they chose us.

 

[Country Girl]

Interesting article. It still all boils down to price.

 

[Copperhead]

Interesting. Thinking this is a US survey and that is why Booking dot com ranks lower. It still is not as known as the others.

Most interesting is that there are still 43% that never check reviews and another 10% that rarely check.

- Price wins out over good reviews -