webmarketing4hotels.com
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Google has recently updated it's algorithm so that new and fresh content is ranked above older content. They advise that it has had an impact on 'static' brouchure type websites.
Every year, Google makes more than 500 updates to its search algorithm. The most significant update in 2011 was the Google Panda Update, now in version 2.5, which made some hotel websites obsolete by introducing very strict requirements for content, interactivity, and page download speeds. This required sites to generate engaging and unique website content (as opposed to old and tired content) that would intrigue users and increase the site’s “stickiness.”
Every year, Google makes more than 500 updates to its search algorithm. The most significant update in 2011 was the Google Panda Update, now in version 2.5, which made some hotel websites obsolete by introducing very strict requirements for content, interactivity, and page download speeds. This required sites to generate engaging and unique website content (as opposed to old and tired content) that would intrigue users and increase the site’s “stickiness.”